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Medical localisation for the Italian market: why translation is not enough
If you are a healthcare communications agency or a language service provider managing pharma, medical device or food supplement content across several markets, Italy is never just another language to tick off. Sending the source to a translator is the obvious step, but in healthcare a correct translation is only the starting point: what your client really needs is localisation. As an Italian medical writer and medical copywriter, I work every day on the line between scientifi

Clelia Palanza
6 days ago4 min read


Reviewing Italian medical translations: what a quality check should catch
In a multi-market healthcare project, the Italian translation is often delivered on time and looks fine at first glance. Then the client’s Italian affiliate or medical reviewer opens it and sends back a long list of changes, just days before the deadline. An independent review by an Italian medical linguist, often called linguistic quality assurance (LQA) or in-country review, is the step that catches those problems before the client does. In this article I explain what a goo

Clelia Palanza
6 days ago3 min read


Launching a health product in Italy: the product and launch materials to localise
Launching a pharmaceutical product, a medical device or a food supplement in Italy means producing many materials at once, for very different readers: doctors and pharmacists, patients and consumers, regulators and retailers. For the agency managing the launch, the real challenge is not translating each piece but keeping them accurate, compliant and consistent across the whole set. In this article I go through the main types of product and launch materials, what each one need

Clelia Palanza
6 days ago2 min read


Advisory Boards: what are they and how can I help you?
Advisory Boards: what are they? An Advisory Board is a meeting of industry experts held to exchange views, network, define guidelines and treatment protocols, better align medical practice with patients’ needs, and much more. These closed-door meetings allow new ideas to develop, with the aim of improving treatment and management processes by proposing concrete solutions. Advisory Board participants are the leading Key Opinion Leaders (KOLs) in their field, who on these occas

Clelia Palanza
7 days ago1 min read


What Is a Medical Copywriter? Skills, Role and Responsibilities
A medical copywriter is a healthcare or life sciences professional with specialised expertise in medical writing, scientific communication, and healthcare content creation. Their role is to transform complex medical and scientific information into clear, accurate, and engaging content for different audiences. A medical copywriter combines scientific knowledge with strong writing and communication skills, creating content that is scientifically rigorous, supported by reliable

Clelia Palanza
Oct 232 min read


Head lice at school and nursery: prevention, checks and effective treatments
Back to school and nursery often means head lice are back too. Let’s look at how they really spread, how to spot lice and nits, which treatments work and when a child can go back to class. Contents How head lice spread: facts and myths Symptoms and diagnosis: spotting lice and nits in children’s hair Treatment: what to do if your child has head lice Anti-lice treatments: shampoos, lotions, sprays and combs Head lice: dealing with clothes and the home Going back to school afte

Clelia Palanza
4 days ago1 min read


Depression is not caused by a chemical imbalance
A study published in July 2022 in Molecular Psychiatry, a Nature group journal, confirms that depression is not caused by low serotonin levels but by traumatic or stressful events in a person’s life. This is a very robust piece of work, an umbrella review (a review of reviews) carried out by the research group of Professor Joanna Moncrieff, Professor of Psychiatry at University College London. In an interview with the Telegraph, she said she believes it can be stated with con

Clelia Palanza
5 days ago1 min read


Menopause and dry eye
La menopausa è una fase fisiologica della vita della donna, che coincide con il termine della sua fertilità e che i sintomi più frequentemente osservati porta alla secchezza oculare

Clelia Palanza
Oct 221 min read
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